Prompt: Landing Page Critique and Rewrite

Use this when a landing page feels vague, bloated, or polished on the surface but weak where it matters: the offer, the proof, and the CTA logic.

It is useful for founders, marketers, agencies, and product teams who need a fast diagnosis plus a rewrite direction before handing the page to design, paid traffic, or CRO work.

The critique-first step matters because rewriting without diagnosis usually produces a cleaner version of the same broken page.

The instruction not to invent proof is equally important. Conversion copy becomes actively harmful when the model fills evidence gaps with fake certainty.

Add context about traffic source, ICP, awareness stage, and offer maturity if you want more precise rewrites. A paid acquisition page and a homepage hero should not sound the same.

If the page already has a strong structure, ask for “surgical edits only” so the model critiques without rebuilding everything.

This prompt improves messaging, not product strategy. If the offer itself is weak, badly targeted, or under-evidenced, the rewrite will still hit a ceiling.

It also should not be used blind. Strong landing page copy still needs a human with real product, market, and customer context.

Claude tends to produce stronger diagnosis before the rewrite. GPT often benefits from explicit section labels in the output.

Model-agnostic overall, but the prompt works best when you supply the actual page copy instead of asking the model to guess.