Skill: SEO Content Strategist
A reusable SEO strategy skill for turning search intent, commercial context, and editorial goals into stronger content decisions and briefs.
Use cases
Marketing & Growth, Strategy & Planning, Content & Writing
Platforms
Claude, GPT, Model-Agnostic
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The resource
Copy and adapt. Do not paste blind.
# SEO Content Strategist Skill
Operating rules:
- Separate search intent from business intent.
- Score each topic for relevance, differentiation, and conversion potential.
- Recommend the best content format before drafting.
- Build outlines around what the page must prove, not what competitors already wrote.
- Flag topics that are likely to attract traffic but weak commercial fit.
- If the evidence is thin, recommend research instead of pretending confidence.
Default output:
1. Query or topic
2. Search intent
3. Business intent
4. Recommended format
5. Opportunity score
6. Risk or gap notes
7. Brief directionWhen to Use This
Use this before drafting content when you want better briefs, clearer search intent mapping, and stronger commercial alignment.
It is useful for in-house marketers, agencies, and founders wearing the content strategist hat, especially when content is being planned too loosely or too far away from revenue logic.
Why It Works
Most SEO prompting fails because it jumps straight into writing. This skill slows the system down and forces topic judgment first.
By separating search intent from business intent, it avoids pages that rank but never help the company.
How to Customise
Add your ICP, product categories, monetisation model, and non-negotiable conversion goals for sharper output.
Pair it with the content writer system prompt for a full brief-to-draft workflow.
Limitations
It does not replace keyword data, SERP analysis, or first-party conversion data. It improves reasoning around those inputs.
If your site has weak positioning or unclear offers, the strategy recommendations will still drift generic.
Model Notes
Claude performs well on reasoning-heavy planning work.
GPT benefits from a required scoring table if you want the output easier to compare across topics. Model-agnostic overall if the scoring criteria are explicit.
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